What should every website have

You can keep your content from getting stale and give your company some personality, too by incorporating a regularly-updated blog or connecting in your social media feeds.

A secure hosting platform Having your online information hijacked is a nightmare, and, should it happen to your business, it could cost you customers. A design and style that's friendly to online readers As Forbes puts it, "Web surfers have the attention spans of drunken gnats. Zhuang describes it in more detail: "Online visitors often scan through a Web page to sample the content first when they open a new Web page. If they feel like they are on the right page, they will slow down to read the full story.

To enhance user's experience on your small business website, you need to organize the content for scanning. Wright adds, "In the end, simplicity and basic colors are the best bet. Again, the content is the focus, not dancing clowns at the top of the page. Entrepreneur Deals. Chi Odogwu. Eric Hanson. Skip to content Profile Avatar. Subscribe to Entrepreneur. Their website is modern, with a light, airy feeling and all of their imagery is cohesive.

There are a lot of options when it comes to website menus: hamburger, drop down, scroll-triggered, and the list goes on. Your navigation should be simple and intuitive in both the design and the way the pages are organized. The most important pages are their own items in the navigation bar and the drop downs have the most important supporting information. Strategically placing CTAs in your content is another way that you can increase conversions.

This simple button is eye-catching without being too intrusive:. Mobile traffic accounts for approximately half of all web traffic so a good mobile experience is crucial. Ensure that your web design agency creates responsive websites. The web design should be in line with your branding strategy so that the moment a visitor visits your website; they should be able to understand your company and its values immediately.

Another important point which needs to be considered with respect to design is the usability of the website. Make sure that the website is user-friendly and it provides a great user-experience to the browsers. The best thing about web designing is that there are no restrictions and you can experiment and innovate as you like. Over the years, the increase in the number of mobile phone users has surpassed the ones using computer users.

With the growing smart technology, internet will now be more accessible on larger devices like TVs. To capitalize on these booming market segments, it is crucial that websites design are responsive towards all types of devices and screen space.

The content on the website provides important details regarding your company and its services. Conduct rigorous market research to identify and find terminologies or words, which are used by the target audience to search for specific services or products.

Good quality content will make it easier for users to understand and relate with your website. These statements are useful for guiding visitors towards activities which are required for performing activates like doing online purchase, availing discounts, subscribing to your newsletter or promotional emails, etc.

With the growing competition in digital market, one of the must-haves for your website is a testimonial section. Here are the top 10 things every website needs:. By submitting this form, you agree that you are not located within the European Economic Area.

Top 10 Things Every Website Needs. A responsive design simplifies your site and makes it easy to read on a smaller device. This component of a website is critical because more and more people browse the internet, shop and socialize on their phones and tablets, and your website must allow them to easily switch devices without losing them.

Helpful navigation Once your visitors get to your website, they should be able to find where they want to go within seconds.