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The website has a services component and a membership card that gives you benefits with partners all over the world. We also have a foundation, an events programme and a nightlife concierge service.

SH: At the time when Harvey became the majority shareholder, a decision was made to make advertising the main revenue stream. Advertising will still be a secondary revenue stream for us. SH: We started with , members. We use a complicated algorithm to help us determine the value of a member to us. If a member has a lot of inbound attention and very little outbound [so lots of members are contacting one person for travel tips, for example], it means they have some value within the community.

I had my first experience of cyber bullying on our Facebook page from people whose accounts had been terminated. People really take it personally. SH: Inevitably in media things go from mass to niche. The two trends you can count on are mass to niche and ad-based to subscription. Untrammelled growth is another issue plaguing the industry. An existential alienation has happened in the digital space. People are more connected digitally but less connected on a human level.

Our social media component is a bouncing board to get people to meet each other in the real world. If we had reinvented ASW as a social media platform, we would have failed. There is no way to do it. MySpace and Friendster have shown that it is just not possible. SH: No, I think nothing is being done.

I never predicted that. There is still a lot of work to be done. Even when you get to be a CEO it can still be challenging.

There is a lot of sexism in business. That definitely surprised me, and still does. It was a result of the fact that we went through a difficult time where I had to essentially take our team through the process of going into the unknown.

It is just the most incredibly dedicated group of women, who have literally put everything on the line for this. But over the past two or three years, since taking up the chief executive role at ASmallWorld, everything I have learnt previously has come together and now it all fits. The female factor has definitely been difficult, and still is today. If you put me in a room with one of our male shareholders, the questions will be directed towards him. It was two days of literally being ignored.

Working in a very tough and unpredictable landscape like social media has been difficult. The current of social media is so strong and unruly; it completely has a mind of its own.

MySpace has tried desperately hard to reinvent itself and failed, but when the current comes and goes for social media platforms you feel completely helpless. Airbnb is a marketplace for people to list rooms in their homes to rent out to others, set up by Joe Gebbia, Brian Chesky and Nathan Blecharczyk in The company does not reveal profits but has more than , rooms and apartments in countries for rent.

With the World Cup just a year away, sponsor Adidas is gearing up its marketing but faces tough competition from Brazilian team partner Nike. Lunch at Sart Ambroeus to a shoot with Garance Dore :.

What is your favorite work of art? Email Address. Select Cities New York. Los Angeles. Washington D. San Francisco. Miami San Francisco Chicago Weddings. Go where I'm invited-or not!

Favorite song growing up? My biggest secret is A secret. Why do you live in NYC? I grew up here when not in India. Uber, Taxi, Subway, or Citi Bike? Walk My motto is Go big or go home.